Using Advanced Analytics Features (Heatmaps, Session Recordings, A/B Testing)
This guide will walk you through how to use these features effectively.
Advanced analytics features in SessionScope, such as heatmaps, session recordings, and A/B testing, provide deeper insights into user behavior and help you optimize your website's performance.
Heatmaps
Heatmaps visually represent user interactions on your website, showing where users click, move, and scroll. This helps you understand what areas of your site attract the most attention.
Setting Up Heatmaps
Access Heatmaps:
In the left sidebar, click on "Heatmaps" under the "Behavior" section.
Create a New Heatmap:
Click the "Create New Heatmap" button.
Select Target Pages:
Choose the specific pages you want to analyze. You can enter the URLs or select from a list of your most visited pages.
Set Heatmap Conditions:
Define the conditions for your heatmap, such as the date range and the number of sessions to be recorded.
Start Tracking:
Click "Start Tracking" to begin collecting data for your heatmap. It may take some time to gather sufficient data depending on your website traffic.
Analyzing Heatmaps
View Heatmap Reports:
Once enough data is collected, navigate to the “Heatmaps” section to view the reports.
Interpret Data:
Analyze where users click the most, which areas are ignored, and how far down the page users scroll. This helps identify popular elements and potential areas for improvement.
Session Recordings
Session recordings allow you to watch real user sessions on your website. This helps you see exactly how users interact with your site and identify any issues they encounter.
Setting Up Session Recordings
Access Session Recordings:
In the left sidebar, click on "Session Recordings" under the "Behavior" section.
Create a New Recording:
Click the "Create New Recording" button.
Select Target Pages and Conditions:
Choose the pages you want to record sessions for and set conditions such as session duration, visitor type, and device type.
Start Recording:
Click "Start Recording" to begin capturing user sessions. Recordings will automatically be saved in your dashboard.
Analyzing Session Recordings
View Recordings:
Go to the “Session Recordings” section to view the recorded sessions.
Watch Sessions:
Play the recordings to observe user behavior. Look for patterns, common navigation paths, and any difficulties users face.
Take Notes:
Note down any issues or areas for improvement that you identify during the session playback.
A/B Testing
A/B testing allows you to compare two or more versions of a web page to determine which one performs better. This helps you make data-driven decisions to improve your website’s effectiveness.
Setting Up A/B Tests
Access A/B Testing:
In the left sidebar, click on "A/B Testing" under the "Behavior" section.
Create a New A/B Test:
Click the "Create New A/B Test" button.
Define Test Variants:
Specify the different versions of the page you want to test. For example, you might test two different headlines or call-to-action buttons.
Set Up Test Goals:
Define the goals you want to measure, such as conversion rates, click-through rates, or time on page.
Target Audience:
Choose the audience segments to include in the test. You can target specific visitor types, devices, or traffic sources.
Run the Test:
Start the test and let it run until you have collected enough data to make a statistically significant decision.
Analyzing A/B Test Results
View Test Results:
Navigate to the “A/B Testing” section to view the results of your test.
Compare Variants:
Compare the performance of the variants based on the defined goals. Implement the winning variant on your live site to optimize performance.
Best Practices for Using Advanced Analytics
Set Clear Objectives:
Define clear goals for each heatmap, session recording, and A/B test to gather meaningful insights.
Segment Your Data:
Use segmentation to analyze data for different user groups.
Act on Insights:
Use insights to make informed decisions and continuously improve your website’s user experience and performance.
Regularly Review and Adjust:
Monitor the performance of implemented changes and adjust strategies based on analysis and new data.
Support
By utilizing heatmaps, session recordings, and A/B testing, you can gain a deeper understanding of user behavior, identify areas for improvement, and optimize your website to achieve your business goals.